Web analytics · GA4, GTM and Looker Studio
Google Analytics 4 setup and conversion tracking
Google Analytics 4 (GA4) setup via Google Tag Manager, accurate conversion tracking for Google Ads, Consent Mode and Looker Studio reports. We build your web analytics so you can see where inquiries and orders come from — and we teach your team how to work with the data.
- basic GA4 and GTM setup
- 3–5 days
- basic setup price
- from €500
- projects since 2012
- 600+
- average from 62 Google reviews
- 4,9★
In brief
Everything that matters in one place
- What we do
- Google Analytics 4 and Google Tag Manager setup, conversion tracking, e-commerce tracking, Looker Studio dashboards, A/B testing and web analytics training.
- Who it's for
- For companies and e-shops in Slovakia, the Czech Republic and Austria that invest in advertising or their website and want to know what actually drives results.
- Price
- Basic GA4 and GTM setup from €500; advanced implementation with conversion tracking, e-commerce and custom reports from €1,000.
- Timeline
- Basic setup 3–5 business days, advanced implementation 1–3 weeks, team training usually 1–2 hours.
- Tools
- GA4, Google Tag Manager including server-side GTM, Looker Studio, Google Ads, enhanced conversions and offline conversions.
- Consent and GDPR
- We set up tracking with Consent Mode so that both analytics and advertising respect the visitor's cookie consent.
- Proof
- We are a certified Google Partner. Since 2012 we have completed more than 600 projects and hold a 4.9 rating from 62 Google reviews.
When you need better tracking
Why isn't it enough to just paste the GA4 code?
The tracking code alone shows traffic, but not what matters most to you: how many inquiries and orders each campaign, page or traffic source brought in. Without that, the ad budget gets split by gut feeling.
Check my trackingYou don't know which campaign brings inquiries
Google Ads optimizes blindly when it doesn't receive the right conversions. We set them up so your campaigns learn from real results.
Tracking ignores the cookie banner
Without Consent Mode you either track against the visitor's consent or lose data. We connect the banner to GA4 and your ads.
The numbers don't match
Duplicate events, missing e-commerce data or broken cross-domain tracking. An audit reveals where data is leaking.
Nobody looks at the reports
GA4 is complicated for the average user. We build a Looker Studio dashboard and teach your team how to read it.
What we set up
Web analytics from A to Z
From GA4 and Google Tag Manager setup through conversion tracking and dashboards to analytics training for your team.
from €500
Google Analytics 4
Complete GA4 setup — events, conversions, custom dimensions, e-commerce tracking and cross-domain tracking.
from €500
Google Tag Manager
Manage tracking tags without touching the website: data layer, advanced triggers, Consent Mode and server-side GTM when needed.
from €1,000
Conversion tracking
Accurate conversion tracking for Google Ads including enhanced conversions, offline conversions and conversion values, plus attribution models.
custom quote
Looker Studio dashboards
Clear Looker Studio reports with automated reporting and KPI tracking that your team actually opens.
custom quote
A/B testing
Systematic testing of page, form and CTA button variants to continuously improve your conversion rate.
custom quote
Analytics training
Hands-on GA4, GTM and Looker Studio workshops for your team — from the basics to segmentation, attribution and data analysis.
Not sure which of these you need?
We'll look at your current tracking. Within 48 hours you'll have a proposed solution and a price.
What we track
Tracking you can trust
Every implementation starts from what you want to learn from the data — not from what can be measured. The tracking then serves both marketing and company management.
I want better analyticsEvents and conversions
Form submissions, phone and email clicks, sign-ups and orders as conversions in GA4.
E-commerce tracking
Product views, cart, checkout and purchases with order value.
Custom dimensions
Data GA4 doesn't track by default — for example user type or content category.
Cross-domain tracking
A visitor moving between your website, e-shop and booking system counted as a single visit.
Data layer
Clean data prepared directly in the website for Google Tag Manager to use.
Consent Mode
Connecting the cookie banner to GA4 and Google Ads based on visitor consent.
Google Ads integration
Importing goals from GA4 and optimizing campaigns based on real data.
Offline conversions
Deals closed outside the website, fed back into Google Ads.
Technology
Technically, no ceiling
We don't set up analytics just by clicking around an interface. We build websites and apps ourselves on Laravel and Symfony, so we can prepare the data layer, events and e-commerce data directly in the website's code. When needed, we deploy server-side Google Tag Manager and connect tracking via API to your CRM, e-shop or invoicing — including offline conversions from sales.
GA4
Events, conversions and e-commerce
GTM
Web and server-side container
Looker Studio
Dashboards and reporting
Consent Mode
Consent-based tracking
Laravel · Symfony
Data layer right in the code
API · MCP
Integration with CRM and e-shop
Digital marketing
Campaigns and websites we work on
Geomateriály
Custom e-shop, web analytics and PPC campaigns
Rezidencia Severná
Online marketing, Google and Facebook Ads for a real estate development project
DEVLEV
Custom website and PPC campaigns for an architecture studio
Foodatelier
Strategy, PPC campaigns and social media content
Zdravé ovocie
Online marketing and Google Ads campaigns
Nová Tehelňa Senec
PPC campaigns, SEO and social media advertising
You have GA4 but don't trust the numbers?
Data you can actually decide on
The first consultation is free and with no obligation. We'll review your current GA4 and GTM setup, show you where data is missing, and within 48 hours you'll have a proposed solution and a price.
Pricing
How much GA4 setup costs
Prices are indicative, entry level. We'll prepare an exact price after a short tracking audit — within 48 hours and with no obligation.
Basic setup
from €500
3–5 business days
- ✓Google Analytics 4 and Google Tag Manager
- ✓Basic events and conversions
- ✓Consent Mode linked to the cookie banner
- ✓Review of current tracking
Advanced implementation
from €1,000
in 1–3 weeks
- ✓Everything in basic setup
- ✓Conversion tracking for Google Ads
- ✓E-commerce tracking and custom dimensions
- ✓Looker Studio dashboard
Training and reporting
custom quote
based on scope
- ✓GA4, GTM and Looker Studio training
- ✓One-on-one and group
- ✓Automated reports and KPIs
- ✓Ongoing support and consultations
What does the price depend on?
On the complexity of the website and the number of tracked events, on whether you're tracking an e-shop, multiple domains or offline conversions, and on how many reports we prepare. If basic setup is enough for you, we'll tell you straight away.
Comparison
GA4 via GTM, in code or server-side?
| GA4 via Google Tag Manager | GA4 code directly in the website | Server-side GTM | |
|---|---|---|---|
| Tracking tag management | In one place, without touching the website | Every change goes through a developer | In one place, via your own server |
| Other tools (Ads, Meta, Hotjar) | Added via the GTM interface | More code in the website | Yes, data goes through the server |
| Consent Mode | Yes, linked to the cookie banner | Has to be handled manually | Yes |
| Setup complexity | Medium | Low | Highest |
| Best for | Most business websites and e-shops | Simple traffic stats only | When you want control over the data flow |
We'll recommend a solution that fits your website and budget.
Process
How analytics setup works
We start with an audit, not implementation. First we find out what you track today and what's missing — only then do we set things up.
01
Tracking audit
We analyze your current analytics setup and identify the gaps.
02
Solution proposal
We propose what to track and how — events, conversions and reports based on your goals.
03
GA4 and GTM implementation
We set up GA4, Google Tag Manager, the data layer and Consent Mode according to best practices.
04
Conversions and Google Ads
We set up conversion tracking and connect GA4 with Google Ads.
05
Dashboards
We create clear Looker Studio dashboards with automated reporting.
06
Training and support
We train your team to work with the data and provide ongoing support and consultations.
Related services
Data is the foundation for everything else
Online marketing and PPC
Data-driven Google Ads, Meta and TikTok campaigns.
SEO, AEO and GEO
Visibility in Google and in AI assistant answers.
Website development
A custom website with tracking built in from development.
AI agents
Automations and agents working with your company's data.
E-commerce solutions
A custom e-shop with e-commerce tracking from day one.
WCAG accessibility
A website usable by everyone, in line with the law.
Technology partner
Web, IT, data and AI in one monthly package of hours.
Blog
Articles on analytics, marketing, websites and AI.
FAQ
Frequently asked questions
Didn't find an answer? Email info@mrdigital.sk or call +421 949 612 022.
Ask usWhat is Google Analytics 4 and why do I need it?
Google Analytics 4 (GA4) is the current version of Google's analytics tool. It tracks user behavior across devices and is built on events — it measures traffic, conversions and purchases. Without it, you don't know where your customers come from or which campaigns pay off.
How much does web analytics setup cost?
Basic Google Analytics 4 and Google Tag Manager setup starts from €500. Advanced implementation with conversion tracking, e-commerce tracking and custom reports costs from €1,000. The price depends on the complexity of the website and the number of tracked events.
How long does analytics implementation take?
Basic GA4 and GTM setup takes 3–5 business days. Advanced implementation with e-commerce tracking, custom dimensions and a reporting dashboard takes 1–3 weeks. Training your team usually takes 1–2 hours.
Can you set up conversion tracking for Google Ads?
Yes. We set up complete conversion tracking for Google Ads including enhanced conversions, offline conversions and conversion values. We connect GA4 with Google Ads so your campaigns optimize based on real data. Learn more about campaigns on our digital marketing page.
What is Google Tag Manager and do I need it?
Google Tag Manager (GTM) is a tool for managing tracking tags without touching the website's code. From a single interface you can add, edit or remove Google Ads, Facebook Pixel, Hotjar and other tags. It greatly simplifies analytics management, which is why we recommend it almost every time.
What is Consent Mode and do I have to have it?
Consent Mode connects the cookie banner with Google's tools — GA4 and Google Ads behave according to the consent the visitor gave. Google requires it from advertisers who want to use personalized advertising and remarketing. We wrote more about it in our article on Consent Mode v2.
What is server-side tracking?
With server-side Google Tag Manager, the browser doesn't send data directly to third-party tools but first to your server container. This gives you more control over what data goes where. It's best suited to larger websites and e-shops — whether it pays off for you, we'll assess during the audit.
Do you also build reports in Looker Studio?
Yes. We create interactive Looker Studio (formerly Data Studio) dashboards with automated reporting and tracking of the KPIs that matter to your business. The report updates itself, so you don't have to put it together by hand every month.
Do you also offer web analytics training?
Yes, one-on-one and group training in Google Analytics 4, Google Tag Manager and Looker Studio. We tailor it to the participants' level — from the basics to advanced segmentation, attribution and data analysis techniques. If you're interested in AI, take a look at our AI training too.
Are you a certified Google Partner?
Yes, MR. Digital is a certified Google Partner — the certification covers both Google Ads and Google Analytics. That's why we set up tracking so your ad campaigns build directly on it.
Do you work for companies outside Slovakia?
Yes. We work for companies in Slovakia, the Czech Republic and Austria. We have offices in Banská Bystrica, Bratislava, Poprad, Liptovský Mikuláš and Zlín, and we can handle analytics setup and training online.
Google review · Banská Bystrica
“A marketing agency that has stood by us since our very beginning. They built our website, create all our social media content and run our marketing campaigns.”
Google review · Bratislava
“We've worked together on two projects, which shows how satisfied we were with the first one. A professional and expert approach.”
Google review · Bratislava
“They built us a comprehensive e-learning platform and also helped refine our ideas and the overall project strategy.”
Google review · Banská Bystrica
“From the very start to the completion of the project, they took care of every detail and built us a beautiful website.”
Google review · Banská Bystrica
“After experience with other suppliers, I can only recommend them. Their expertise and approach won me over. Thank you for the collaboration!”