SEO for Google and AI

SEO gets you good rankings in classic search results. AEO prepares content so that a search engine or assistant uses it as a direct answer — including Google AI Overviews and featured snippets. GEO is optimization for generative tools like ChatGPT, Gemini or Perplexity, which draw on different sources and assess trustworthiness differently. They overlap, but they aren't synonyms — and doing just one of them isn't enough anymore.

It depends on the size of the website and whether it's a one-off audit with implementation or ongoing collaboration. The initial audit is free and with no obligation. After a short consultation you'll get a quote within 48 hours — listing exactly what will be done, not a flat "SEO" fee.

We review the website's technical condition (speed, indexing, Core Web Vitals, redirects), content and heading structure, structured data, Search Console data and competitors. We also look at how AI assistants talk about you today. The output is a list of specific changes ranked by impact.

There's no guaranteed method, and nobody can honestly promise you one. Your chances improve with content written as a direct answer to a question, structured data, consistent company information across your website and profiles, and presence in the sources AI draws on. If you want to appear alongside ChatGPT answers right away, there's also a paid route — ChatGPT advertising.

ChatGPT has nothing like Search Console, so you won't get exact numbers like with Google. But it can be tracked — we test a set of real queries across assistants and record whether and in what context your brand appears. We also track traffic from AI sources in analytics. We don't promise the accuracy of classic SEO, and we'll tell you so upfront.

The llms.txt file is a concise, machine-readable overview of a website in its root directory, intended for language models — what the company does, what services it offers and where to find details. It's a supplement, not a replacement for quality content and structured data. We prepare it as part of GEO optimization and use it on our own website too.

Everything that determines whether a search engine can read the website correctly at all: speed and Core Web Vitals, indexing, sitemap, robots.txt, 301 redirects, heading structure and schema.org structured data. Since we build websites ourselves, we make fixes directly in the code, not just in recommendations.

Technical fixes show up in the index within days to weeks. Rankings for competitive queries move over months — realistically 3 to 6, depending on the state of the website and how strong the competition is. Anyone who promises you first place within a month is either exaggerating or going after queries nobody searches for.

No. We also work on websites we didn't build — WordPress, Shoptet, Shopify and custom solutions. We need access to the admin and to Search Console. If the website can't be changed technically, we'll tell you right at the audit, not three months later.

Yes. For e-shops, in addition to categories and product pages, we handle Product structured data and feeds or APIs so AI assistants can read the catalog too. If you're planning a new e-shop, take a look at our e-commerce solutions.

We don't buy links from link networks — it risks a penalty and is usually money down the drain. We rely on content, PR, directories and partnerships that make sense even without Google.

Yes. We have offices in Banská Bystrica, Bratislava, Poprad, Liptovský Mikuláš and Zlín, and we work for companies in Slovakia, the Czech Republic and Austria. We work together in person or online.