Your customers are asking AI. Not Google.
OpenAI has launched ads in ChatGPT in 31 European countries, including Slovakia. The self-serve Ads Manager isn't available here yet — and that's exactly the time to get ready before it opens to everyone.
The ad is shown below the answer, never inside it. Advertisers can't influence the model's answer.
A new channel, different rules
In a search engine, the customer already knows what they want. In ChatGPT, they're still figuring out what they actually need — and they describe their budget, situation and constraints along the way.
The average ChatGPT prompt is around 60 words, a typical Google query roughly 3.4. That's not the same user — it's someone much closer to a decision.
The channel is new and auction competition is low. It's the same situation as early Google Ads — whoever learns the rules first pays less for the same result.
OpenAI Pixel, Conversions API and preserved UTM parameters. The new channel can be compared with Google Ads and Meta using the same metrics.
Targeting context, not keywords
In Google, you target the query. In ChatGPT, you target the situation the customer is describing. The difference is fundamental and changes how the whole campaign is prepared.
- →Contextual hints instead of a keyword list
- →Relevance-weighted second-price auction — a lower bid can beat a higher one
- →The landing page is one of the signals in ad selection
- →No personalization in the EEA for now — conversation content, location and language decide
We'll get you ready before your competitors
We assess whether your product belongs in this channel. It makes sense for longer decision cycles, but not yet for impulse purchases.
We prepare contextual hints — the topics and situations in which your product should be relevant — plus copy and creatives.
We set up the tracking pixel, Conversions API and UTM structure so the new channel can be genuinely evaluated against the others.
We rewrite product descriptions semantically — situations, not specs. Contextual targeting works with meaning, not codes.
You can buy an ad, but not a mention in the answer. We align information about your company across the sources the models draw on.
We'll keep watch for when Ads Manager opens for Slovakia and let you know. Until then, we work through OpenAI partners.
How we'll get you ready
Channel assessment
We'll tell you frankly whether ChatGPT Ads make sense for your product — and if not, where that budget is better spent.
Tracking and landing pages
Without working tracking, a new channel can't be evaluated. We sort out conversions, the pixel and landing pages.
Campaign preparation
Contextual hints, copy, creatives and a budget scenario — ready for the moment access opens.
Launch and optimization
Once available, we launch the campaign, evaluate it against your other channels and adjust it based on the data.
A window before the channel opens to everyone
Ads are already being shown to Slovak users today, but the self-serve Ads Manager is still marked Coming Soon for Slovakia. In the US, this phase lasted roughly three months.
That's exactly the time to prepare tracking, landing pages, feeds and copy — so that on opening day your campaign is running, not just being planned.
Since August 24, 2026, ChatGPT ads have been shown in 31 European countries, including Slovakia.
On the market since 2012. Performance marketing, websites and AI solutions for Slovak and Czech companies.
Banská Bystrica, Bratislava, Poprad, Liptovský Mikuláš and Zlín. We're where you are.
Frequently asked questions
Since when have ChatGPT ads been available in Slovakia?
Can I already advertise as a Slovak company?
Who in Slovakia will see ChatGPT ads?
How much does ChatGPT advertising cost?
Can you buy a mention directly in a ChatGPT answer?
Does it work for any business?
How do ChatGPT ads differ from Google Ads?
Read more about AI advertising
Analyses and guides for companies that want to stay a step ahead.
What exactly launched on August 24, who it affects, how ads are selected and what to do right now.
Read article → STRATEGYYou can buy an ad, but not a mention in the answer. What research shows actually increases your chances of being cited.
Read article → BASICSHow to connect ChatGPT or Claude directly to your e-shop or CMS — and when it isn't worth it.
Read article →Be ready before
the channel opens to everyone
We'll look at what you do and tell you frankly whether ChatGPT advertising is worth it for you — even if the answer is no.
Let's meet →Google review · Banská Bystrica
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Google review · Bratislava
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Google review · Bratislava
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Google review · Banská Bystrica
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Google review · Banská Bystrica
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