Blog
What interests us
Articles on website development, digital marketing and putting AI to work. Case studies from completed projects are in our work.
Marketing Web development and marketing from one provider: benefits and what to watch out for
What are the benefits of getting web development and digital marketing from one provider? Reliable conversion tracking, quick changes based on campaign results and a website designed to sell — plus what to watch out for when choosing.
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AI transformation How to connect your e-shop with AI: from recommendations to selling through ChatGPT
How do you put AI to practical use in an e-shop? From AI search, recommendations and customer support to connecting your e-shop with ChatGPT and Claude via an MCP connector — and why product data quality is the foundation of it all.
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Programming A custom website and e-shop under one roof: what it all includes
What does complete development of a custom website and e-shop under one roof include? From analysis and design through programming, SEO and inventory and accounting integration to hosting and marketing — with our collaboration process and indicative pricing.
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AI transformation How to deploy AI agents and chatbots in your company: process, pricing and pitfalls
How can a Slovak company deploy custom AI agents and chatbots? We explain the difference between a chatbot and an agent, a five-step deployment process, the technical setup with integration into company systems, pricing and the most common pitfalls.
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Programming E-invoicing from 2027: what's changing and how to prepare
From January 1, 2027, VAT payers in Slovakia must issue invoices to businesses as XML e-invoices and send them via the Peppol network. We explain what's changing, who it affects and how to prepare your own system, e-shop or ERP.
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AI transformation ChatGPT Ads three weeks into Europe: what's new and what applies to Slovakia
Three weeks after its European launch, ChatGPT Ads received its biggest update yet: new measurement and conversion optimization, device targeting, integrations with HubSpot and Shopify, and a first look at ads that open a conversation with a company's AI agent. We've split the news into what Slovak businesses can use right away, what comes with limitations, and what isn't available yet.
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Marketing Google is changing your ads in September. An explanation without the jargon
If you advertise on Google, a change is happening in your account this month that you didn't order and can't decline. It's not an error, and it's nothing you broke. Here's what's happening, what you may notice in the numbers and what we're doing about it.
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AI transformation Google Ads is changing under your feet: the migration to AI Max has been running since September 1
Since September 1, 2026, Google has been automatically switching Search campaigns to AI Max. It's not one deadline but two — and most articles lump them together. What exactly is happening in your account, what you lose and what you can still do about it.
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AI transformation ChatGPT Ads Manager is open for Slovakia: we opened an account and here's what it looks like
Nine days ago, OpenAI's table listed Slovakia as Coming Soon. As of September 2, 2026, it says Available — the self-serve Ads Manager is now open to Slovak businesses too. We opened an account and went through the entire onboarding to see what's really inside.
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AI transformation ChatGPT ads arrive in Slovakia: what it means for businesses
ChatGPT Ads is OpenAI's advertising system that shows sponsored blocks below ChatGPT answers to users on the free and Go plans. Since Monday, August 24, 2026, it has expanded to 31 European countries — Slovakia among them. For businesses, the situation is more complicated than it first appears.
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AI transformation SEO, AEO and GEO: how to get into AI answers
Your SEO is solid. The website is fast, the keywords are right, backlinks keep coming. Then you ask ChatGPT something about your field — and the answer features your competitors. It's not your SEO's fault. It's a different game.
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AI transformation MCP connector: how to connect an AI assistant to your website
Imagine typing into a chat “add a new painting to the e-shop, price 1,200 euros, category Originals” — and a few seconds later the product is live on the website. No logging into the admin, no clicking through six forms. This isn't a glimpse of the future. It's an MCP connector, and it works today.
Read article →The MR. Digital blog is a field notebook. We don't write about what we read somewhere else — we write about what we built, deployed and debugged ourselves on live projects. There are currently 71 articles here on website development, e-commerce, artificial intelligence and digital marketing.
Why we write this blog
Since 2012 we have delivered more than 600 projects — from simple company websites through e-shops and booking systems to portal solutions and AI agents. Every one of them teaches us something: which decision paid off, which technology didn't live up to its promises, and what really decides whether a project makes money or just costs it. Otherwise these lessons would get buried in internal documentation. We'd rather share them.
That's why most articles start from a specific situation with a specific client. Instead of generic advice, you'll learn what numbers we measured, what we changed and what impact it had. Complete projects with results are in the section our work.
What we cover
Programming and development
Articles about how websites and apps are built from the inside — architecture, performance, security, integrations and deployment. We write about the technologies we actually use: Laravel, Vue.js, React, Node.js, Python and Flutter. You'll also find topics around WCAG 2.2 accessibility, which has been mandatory for a large share of companies since June 2025, and practical approaches to website development and web and mobile apps.
Marketing and performance
Campaigns measured in revenue, not likes. Google Ads and Meta Ads, SEO, content strategy, email marketing and conversion optimization. We break down how to set up tracking properly so you know which euro came back — and which didn't. Rounding it out are topics from advanced analytics and e-commerce solutions, where marketing and technology meet the most.
AI transformation
The fastest-growing category. We write about AI agents, chatbots in Slovak, RAG knowledge bases, process automation with n8n and Make, and about where artificial intelligence still has its limits. We focus on deployment into real-world operations — not demos that look great at a conference and fall apart in practice. If you're working on a specific deployment, take a look at AI agents and training.
Who we write for
Primarily for business owners and marketers who are facing a decision and need solid input — not a sales pitch. We try to write so that an article makes sense without a technical background, yet has enough specifics that a developer takes something away too.
We add new articles regularly and update older ones when a topic moves on — which happens fairly often with technology and prices. If you're interested in a specific topic we haven't covered yet, write to us. Most of our articles started exactly like that — with a question someone asked us.