Blog
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Articles on website development, digital marketing and putting AI to work. Case studies from completed projects are in our work.
Marketing Performance Max - new Google Ads campaigns. What should you know?
What Performance Max campaigns are, how they differ from classic formats and what you can realistically expect from this automated campaign type in Google Ads.
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Marketing Get a free €350 Google Ads coupon
How to claim €350 in Google Ads credit, what conditions apply to new and existing accounts and why it's worth starting with search advertising.
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Programming What Is a Full-Service IT Agency
What an IT agency with a complete portfolio of services covers, and the advantage of having one partner handle development, design, marketing and support.
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Programming What Is Back-End Development and What Does It Mean?
The back end is the part of an application hidden from the user — data, logic and security. What it includes and why the reliability of the whole project depends on it.
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Programming What Is Front-End Development and What Does It Mean?
Front-end development covers everything a user sees and interacts with on a website. Which technologies it uses and what its goal is.
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Programming Why Are Laravel and Symfony Among the Most Popular PHP Frameworks?
What won developers over to Laravel and Symfony: the level of abstraction, the ecosystem, the documentation and the community behind both PHP frameworks.
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Programming Why Have a Custom E-shop Built Instead of Using an Off-the-Shelf Solution?
When it pays to have a custom-built e-shop instead of a ready-made platform — a comparison of features, costs and growth potential.
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Programming Building a Website? Everything You Need to Do and Keep in Mind.
From planning and target audience through design and content to launch and maintenance — an overview of the steps involved in building a website.
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Marketing Why is copywriting important?
What copywriting is, how it's used in practice and why well-written copy decides whether a visitor buys from you or goes to the competition.
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Marketing Will artificial intelligence replace Google?
How AI is changing search, what it means for traditional search engines and whether Google could become a victim of the technology it helped develop.
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Marketing What is Google Analytics and how can it help us?
How Google Analytics collects data on traffic and user behavior and how to use it for higher conversions and more effective marketing campaigns.
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Marketing What is Microsoft Clarity and how can it help us?
A free tool for tracking visitor behavior: session recordings, heatmaps and data that show you where your website is losing customers.
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