Blog
What interests us
Articles on website development, digital marketing and putting AI to work. Case studies from completed projects are in our work.
Programming How Can a Website Help Us Achieve Results?
A website is the first point of contact between a company and its customers. How to turn it into a tool that actually brings in inquiries, not just an online business card.
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Programming Why Avoid Off-the-Shelf Solutions When Building a Website?
Where templates and website builders fall short — from limited functionality to performance and SEO to problems as the project grows and needs maintenance.
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Programming Will Artificial Intelligence Replace Web Developers?
What parts of a developer’s job AI can already handle, where it hits its limits and why the programmer’s role is changing rather than disappearing from the market altogether.
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Marketing Google Ads PPC Advertising and Why Use It?
What benefits PPC search advertising brings, how quickly it can bring in customers and why it is one of the most measurable marketing channels.
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Marketing What Types of Ads Does Google Ads Offer?
Text, display, video, shopping and app campaigns: an overview of Google Ads formats and when to use each for awareness or sales.
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Marketing What Types of Ads Do Facebook and Instagram Offer?
An overview of ad formats on Facebook and Instagram — from feed ads and stories to carousels — and which goal each format suits.
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Marketing What Is a Digital Agency and What Can It Do for You?
What services a digital agency covers, how working together goes and what you can realistically expect when you want to grow online.
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Marketing What Is SEO and Why Does It Still Matter So Much?
How search engine optimization works, what it consists of and why it remains one of the cheapest sources of long-term website traffic.
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Marketing Will Artificial Intelligence Change Digital Marketing?
Where artificial intelligence brings the biggest change to marketing: personalization, campaign efficiency and data work that no person could handle alone.
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Marketing How Can Chat GPT-3 Help Digital Marketers?
Specific areas where ChatGPT saves marketers time — from research and ideation to copywriting, analysis and campaign preparation.
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Marketing The World's Most Popular Off-the-Shelf E-shop Platforms?
An overview of the world's most widely used e-shop platforms, how they differ and when an off-the-shelf solution is enough — and when it starts getting in the way.
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