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Articles on website development, digital marketing and putting AI to work. Case studies from completed projects are in our work.
AI transformation How to connect your e-shop with AI: from recommendations to selling through ChatGPT
How do you put AI to practical use in an e-shop? From AI search, recommendations and customer support to connecting your e-shop with ChatGPT and Claude via an MCP connector — and why product data quality is the foundation of it all.
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AI transformation How to deploy AI agents and chatbots in your company: process, pricing and pitfalls
How can a Slovak company deploy custom AI agents and chatbots? We explain the difference between a chatbot and an agent, a five-step deployment process, the technical setup with integration into company systems, pricing and the most common pitfalls.
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AI transformation ChatGPT Ads three weeks into Europe: what's new and what applies to Slovakia
Three weeks after its European launch, ChatGPT Ads received its biggest update yet: new measurement and conversion optimization, device targeting, integrations with HubSpot and Shopify, and a first look at ads that open a conversation with a company's AI agent. We've split the news into what Slovak businesses can use right away, what comes with limitations, and what isn't available yet.
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AI transformation Google Ads is changing under your feet: the migration to AI Max has been running since September 1
Since September 1, 2026, Google has been automatically switching Search campaigns to AI Max. It's not one deadline but two — and most articles lump them together. What exactly is happening in your account, what you lose and what you can still do about it.
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AI transformation ChatGPT Ads Manager is open for Slovakia: we opened an account and here's what it looks like
Nine days ago, OpenAI's table listed Slovakia as Coming Soon. As of September 2, 2026, it says Available — the self-serve Ads Manager is now open to Slovak businesses too. We opened an account and went through the entire onboarding to see what's really inside.
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AI transformation ChatGPT ads arrive in Slovakia: what it means for businesses
ChatGPT Ads is OpenAI's advertising system that shows sponsored blocks below ChatGPT answers to users on the free and Go plans. Since Monday, August 24, 2026, it has expanded to 31 European countries — Slovakia among them. For businesses, the situation is more complicated than it first appears.
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AI transformation SEO, AEO and GEO: how to get into AI answers
Your SEO is solid. The website is fast, the keywords are right, backlinks keep coming. Then you ask ChatGPT something about your field — and the answer features your competitors. It's not your SEO's fault. It's a different game.
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AI transformation MCP connector: how to connect an AI assistant to your website
Imagine typing into a chat “add a new painting to the e-shop, price 1,200 euros, category Originals” — and a few seconds later the product is live on the website. No logging into the admin, no clicking through six forms. This isn't a glimpse of the future. It's an MCP connector, and it works today.
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AI transformation Building an e-shop with an MCP connector for Art by Lucia
Paintings between dream and reality. Hand-painted canvases inspired by life, nature and dreams. The artist behind the Art by Lucia brand is Lucia Nováková — and every one of her paintings had to make it onto the e-shop. That meant filling in fourteen fields in the admin, none of which have anything to do with painting.
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AI transformation AI Agents: A New Era of Automation That Is Changing the Rules of Business
How an AI agent differs from a chatbot, where it already does real work today and why multi-agent systems are becoming the new standard of business automation.
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AI transformation The Biggest Mistakes Companies Make When Adopting AI
Five mistakes that most often derail AI adoption in companies: no clear goal, choosing a tool before a solution, a pilot that never scales, data and people.
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AI transformation Key Statistics on AI in Companies
How many companies actually use generative AI, what impact it has on the economy and where businesses deploy it most often. The numbers and what they mean.
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