Web development and marketing from one provider: benefits and what to watch out for

In brief

• When one company builds the website and another runs the marketing, tracking is usually what gets lost: the campaigns don't know what actually sold on the website
• A single provider designs the website for campaigns from the start — fast landing pages, correctly tracked conversions, product feeds
• Website changes based on campaign results don't take weeks, because the same team makes them
• Watch out for access and account ownership — the ad accounts, analytics and domain should be yours
• PPC campaign management starts from €300 per month, full-service marketing from €600 per month (excluding VAT and media budget)

A typical situation: the campaigns are running, the budget is being spent, but nobody can say how many orders they brought in. The marketing agency claims the website tracks poorly. The developer replies that nobody asked him to set up tracking. Meanwhile, the business owner is paying both.

Getting web development and digital marketing from one provider solves this problem. In this article, we explain the benefits, when it makes sense and what to watch out for when choosing.

Why the website and marketing belong together

Campaigns bring in the visitor, but the website makes the sale. The result therefore depends on both at once:

• website speed affects how many people from an ad stay on the page at all,
• the landing page must follow on precisely from the ad that led to it,
• conversion tracking must be technically set up correctly on the website, otherwise campaigns are optimized blindly,
• product feeds for Google Shopping or Meta must contain correct, up-to-date data from the e-shop.

Each of these points sits on the boundary between the website and marketing. When one team handles them, nothing falls through the cracks.

5 benefits of a single provider

1. Tracking you can trust

Analytics and conversion tracking are designed together with the website — not added afterwards. Campaigns then receive accurate data on orders and inquiries, and the Google or Meta algorithms optimize for real sales. More on this on the advanced analytics page.

2. Quick changes based on results

When campaigns show that people are dropping off the form or that a certain offer performs better, the same team updates the website right away — without briefing another company and waiting for its schedule.

3. A website designed to sell

When the website is built by the team that also runs the campaigns, it accounts for landing pages, SEO structure, speed and feeds from the start. It's not just a nice website, but a website that sells.

4. One strategy instead of two

Website content, SEO, search campaigns, social media and email marketing all come from one plan and speak with the same voice.

5. Clear accountability

When something doesn't work, there's nobody to shift the blame to. One team is responsible for the result.

What to watch out for

• The accounts must be yours. Google Ads and Meta ad accounts, Google Analytics, Search Console and the domain should be registered to your company, with the provider only having access. If you ever part ways, the data and campaign history stay with you.
• Ask for reports in money. Not the number of clicks and impressions, but orders, inquiries, revenue and the cost per acquired customer.
• Verify both. Look at references for both development and marketing. A strong developer isn't necessarily good at campaigns, and vice versa.
• Certifications help. Google Partner or Microsoft Partner status is a sign that the agency meets the platforms' requirements for results and expertise.

When it makes the most sense

• for e-shops, where campaign results depend directly on feeds, speed and tracking,
• for a new website that should generate inquiries from launch,
• for companies that have no in-house marketer or developer and want a single point of contact,
• when campaigns are running but the results can't be proven.

How much it costs

Approximately (excluding VAT):

• PPC campaign management (Google Ads, Meta Ads) — from €300 per month + media budget.
• Full-service marketing (PPC, SEO, social media, email marketing) — from €600 per month + media budget.
• Website — company website from €1,300, website with CMS from €3,000, custom e-shop from €3,900.

You'll find details on the digital marketing page.

How we do it at MR. Digital

We are a certified Google Partner and Microsoft Partner. We build websites, e-shops and apps ourselves on the Laravel and Symfony frameworks, and under one roof we also handle campaigns, SEO, AEO and GEO, analytics and content. Since 2012, we have delivered more than 600 projects for companies in Slovakia, the Czech Republic and Austria.

Frequently asked questions

What are the benefits of combining web development and marketing with one provider?

Reliable conversion tracking, quick website changes based on campaign results, a website designed to sell, one shared strategy and clear accountability for the result.

What should you watch out for when choosing a single provider?

The ad accounts, analytics and domain should be registered to your company. Require reports in orders and revenue, and check references for both development and marketing.

How much does campaign management cost?

PPC campaign management in Google Ads and Meta Ads starts from €300 per month, full-service marketing from €600 per month, always excluding VAT and media budget.

Why don't campaigns know how much they sold?

Most often because conversion tracking on the website isn't set up, or is set up incorrectly. Campaigns then optimize for clicks instead of orders.

Can we keep our existing website and only handle marketing?

Yes. We can take over campaigns on your existing website too. At the start, we always check tracking and speed, because without them campaigns can't perform at full capacity.

Prices are approximate, excluding VAT, valid as of October 6, 2026.
Authors: the MR. Digital team