360-degree photos on Booking.com: Why you should start using them today

If you manage a property on Booking.com, you may have noticed that more and more guests choose based on the quality of the photos. But did you know that Booking also supports 360° photos and virtual tours?

Now the important question: are you using this feature?

What are 360° photos and where do they appear?

360° shots are interactive panoramic photos that a potential guest can “turn around” to view a room, the exterior or common areas from every angle. On Booking.com they can appear in the property gallery and, in some cases, in the “Virtual tour” section.

Key benefits of 360° photos for your property:

They build trust

A 360° shot is transparent – it doesn't mislead with angles or lighting. Guests know exactly what to expect, and you reduce the risk of disappointment or negative reviews along the lines of “reality didn't match the photos.”

 Higher conversion

According to a number of studies and conversion tests, properties with 360° tours have higher booking rates. People love being able to “walk through” a property as if they were already there.

You stand out

Many properties still don't use 360° shots. This is your chance to stand out from the crowd and show guests that you care about professionalism and detail.

Great for mobile users

On mobile, 360° shots are even more interactive – just move your phone and the view rotates. A great first impression of your property is guaranteed.

 How to get started?

Adding 360° photos to Booking.com is easy. All you need is:

• A 360° camera 

• High-quality interior and exterior shots

• To upload them via the Booking.com extranet (in the Gallery or Property details section)

No equipment or experience? We have a solution for you!

We'll be glad to help you professionally. We'll create a complete 360° virtual tour for you, ready to upload to Booking.com and to your website.

More information and samples of our work can be found here:
https://vr.mrstudio.eu

Show what you offer – in full

The era of static photos is slowly coming to an end. Today's guests want an experience before they even book – and 360° shots can give them exactly that. If you want to be among the best in your area, start using them today.

Have beautiful spaces? Show them in full.
And we'll be happy to help you do it.