Digital marketing 2026
Residence Hotel Donovaly
SEO, AEO and GEO for a four-star hotel – visibility on Google and in AI assistant answers
View live website 01
The brief
Today, guests look for accommodation not only on Google but increasingly by asking AI assistants. The hotel wanted to be visible in both channels – in search results and in AI answers.
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How we solved it
• SEO – technical optimization, content and tracking results in Google Search Console
• AEO – schema.org structured data for the hotel (address, location, offers, rating) so search engines and AI understand exactly what the hotel offers
• GEO – an llms.txt file with concise facts about the hotel for AI assistants
• Ongoing content updates based on what guests ask about
• AEO – schema.org structured data for the hotel (address, location, offers, rating) so search engines and AI understand exactly what the hotel offers
• GEO – an llms.txt file with concise facts about the hotel for AI assistants
• Ongoing content updates based on what guests ask about
03
The result
The hotel's website is ready for both traditional search and AI assistant answers, and our work continues with ongoing optimization.
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