Why is influencer marketing so popular? Let's look at the numbers!

Influencer marketing has become a very popular form of advertising in recent years. Let's look at why that is and why you should consider involving influencers in your marketing strategy too!

1. Changing behavior

With the growing use of social media and digital media, consumer behavior has changed. People look for information and recommendations from other social media users whom they trust and who are more relevant to them than conventional forms of advertising.

1. Better technology

Improvements in technology and tools for measuring influencer marketing performance have enabled companies to track campaign success and return. 

1. Greater availability of influencers

With the growing number of influencers and their availability on social media, influencer marketing campaigns have become simpler and more effective. A company can find an influencer who matches its target audience and design an overall collaboration strategy together with them.

Some influencer marketing statistics

1. According to a report by Influencer Marketing Hub, every dollar invested in influencer marketing can bring an average return of up to $18.55.
2. According to a report by Mediakix, 93% of marketers say influencer marketing is an effective form of advertising.
3. According to a report by Linqia, 39% of brands increased their influencer marketing budget in 2020.
4. According to a report by Influencer Marketing Hub, 71% of consumers say they tend to rely on influencer recommendations when buying products or services.
5. According to a study by HopperHQ, the influencers with the most followers on Instagram have an average of 1.7 million followers and can earn up to $14,000 per post.

What the numbers tell us

These statistics are approximate, but they suggest that influencer marketing is an effective form of advertising and its popularity keeps growing.