Fáber Dance — graphics, banners and print materials

Every year at the end of summer, Fáber Dance School opens course enrollment at its branches in Banská Bystrica, Zvolen, Brezno and Detva. Each branch has its own dance and sports center, its own enrollment dates, address, contacts and course offer.

The school needed a campaign that would appeal to children, teenagers, adults and wedding couples at once, be consistent across all branches and still be quick to adapt to a specific branch and format, from an Instagram post to a large-format poster.

The “Dance with the masters!” creative concept
The campaign is built on the slogan “Dance with the masters!”, which refers to the championship-level experience of the school's instructors. The visual features a dreamy pink-and-purple background with light waves, an elegant dance couple in the center and bold typography. It feels festive and emotional and grabs attention instantly.

A clear information hierarchy
The most important information sits in a circular block: “Course enrollment”, dates, time and the branch address. Individual courses are marked with bubbles containing a description and a photo of the target group: movement classes for preschoolers, ballroom dancing for children aged 7–14, a course for ninth graders, a course for adults, Latino Ladies and private lessons for wedding couples.

Variants for each branch
We adapted the template to individual branches. Each version has its own dance and sports center logo (for example Bystrické or Breznianske), enrollment dates, address, contact persons, social media and the branch's course offer.

Online banners and stories
For social media and ad campaigns, we created square banners featuring all courses as well as separate banners focused on a single course, such as ballroom dancing for adults. Vertical 9:16 versions are ready for Instagram and Facebook stories.

A2 poster for print
For the branches and around town, we prepared an A2 poster with a strip of campaign partners in the footer and print-ready files for the print shop.

Fáber Dance School now has a unified course enrollment campaign that works both online and in print and can be quickly adapted to each branch. Thanks to templates, new versions of banners and posters are produced in a fraction of the time. The campaign ties in with the faber-dance.com website with online enrollment, which we built. You can find it in our portfolio as the Fáber Dance School case study.

Frequently asked questions
What graphic materials were created for Fáber Dance School?
Square online banners for social media and ads, vertical 9:16 stories and a printed A2 poster for course enrollment, in versions for individual branches (for example the Bystrické and Breznianske tanečno-športové centrum).

How do you prepare one campaign for multiple branches?
A shared creative concept and a template in which only the branch details change help: logo, dates, address, contacts and course offer. The visual stays consistent and new versions are produced quickly.

Who designed the Fáber Dance School enrollment campaign?
The “Dance with the masters!” campaign, online banners and posters were designed by MR. Digital Studio, a digital agency from Banská Bystrica, which also built the faber-dance.com website.