Monli — logo and design manual

The MONLI brand was founded in 2020 on a simple idea: to make beautiful wallets from quality materials at affordable prices so that truly anyone can afford them. Before launching its e-shop, the family business needed an identity that would feel premium and timeless, appeal to women and men of all ages and work well on the products themselves.

The client presents itself with the words: “Discover quality and uniqueness – women's and men's wallets.” Our goal was to carry this promise of quality into the logo and a cohesive set of brand rules.

Logo and monogram design
The foundation of the identity is an M monogram made of two arcs. Its soft shapes recall a fold of leather and the elegant lines of fashion accessories. Beneath the monogram, the name MONLI is set in widely spaced capitals that give the brand an airy, luxurious feel. The monogram also works on its own: on an illuminated store sign, embossed in leather or as a social media icon.

Logo versions
We defined primary versions with a rose-gold gradient on white, pink and dark backgrounds, four additional color combinations and four black-and-white versions for single-color printing, embossing and engraving. The logo is thus legible on any material, from packaging to leather.

Colors
The palette consists of two main tones. Rose gold #A88C81 (RGB 168/140/129, CMYK 30/40/41/17) brings softness and elegance. Dark midnight blue #1F2732 (RGB 31/39/50, CMYK 87/73/53/65) adds depth and premium contrast. They are complemented by two metallic gradients imitating the sheen of rose gold. Tints of 75%, 50% and 25% are defined for all colors.

Typography
The brand's main typeface is the geometric Futura in Medium weight for headings and the logotype. Body text is set in Montserrat Light. The combination feels clean, modern and timeless.

Design manual
We compiled all the rules into a design manual with an introduction to corporate identity and corporate design, logo versions, colors and typography. It also includes application mockups: an illuminated shop sign, the logo embossed on a leather wallet and a lifestyle brand visual.

MONLI entered the market with a cohesive identity that matches the quality of its products. The logo and the rules from the design manual are used on wallets, packaging, in the e-shop and in communication. The identity also extends to the custom monli.sk e-shop, which we built. You can find it in our portfolio as the Monli case study.

Frequently asked questions
What does the MONLI logo symbolize?
An M monogram made of two arcs whose soft shapes recall a fold of leather and the elegant lines of fashion accessories. It is complemented by the name MONLI in widely spaced capitals.

What colors and typefaces does the MONLI brand use?
The main colors are rose gold #A88C81 and dark midnight blue #1F2732, complemented by metallic rose-gold gradients. Headings and the logotype are set in Futura Medium, body text in Montserrat Light.

Who designed the MONLI logo and design manual?
The logo, design manual and the monli.sk e-shop were created in 2022 by MR. Digital Studio, a digital agency from Banská Bystrica.